Centurion Jewelry News July 9, 2025
Appleton, WI–I feel like the last guy in the world to be talking about the fashion trends because on any given day you’ll find me in a pair of Public Rec Everyday pants (they’re comfy as all get out and look great with a t-shirt or a dress shirt), a pair of Merrell sneakers and a True Classic T or collared shirt. No, wait a minute, I am the guy who should be talking about this because this is precisely what’s walking the streets of our towns today.
My partner Kyle and his bride Devon were walking the halls of the Venetian in Las Vegas last week noticing the exact same thing. Simplicity is in! Our customers are dressing down. But don’t mistake casual for cheap. In fact, the minimalist movement is a key opportunity for jewelry stores.
We’re seeing more people opt for plain, solid-colored shirts and casual, comfort-driven looks. The takeaway? Your customer is still buying—they’re just doing it in sneakers instead of heels.
So how do we sell jewelry in a world that looks more like athleisure than evening wear? The answer lies in adapting our presentation. Highlight simple, elegant pieces—tennis necklaces, freshwater pearls, and stackable bracelets—that reflect current fashion. These styles offer customers a chance to start small (if that’s what they’re into) and then build to elaborate and elegant by stacking. And in the stacking world, everything goes with everything! It’s a beautiful mess of “eclecticy.” That’s a word I just made up.
Another tip: make sure your team is wearing the jewelry in the store. One of the biggest mistakes we see in sales reviews is associates who show beautiful product while not wearing a single piece themselves. You can’t sell what you don’t wear. In this era of “real” fashion, authenticity matters more than ever.
Jewelry is still a fashion item, and fashion is still thriving … it just looks different. Embrace the simplicity, lean into the trends, and remind your customers that even the most casual outfit can shine with the right sparkle.
Modern luxury is about comfort, confidence and expression. The jewelry we sell completes that picture nicely.