Centurion Magazine May 28, 2925 Appleton, WI–Again, drawing from Garry Ridge’s book “Any dumbass can do it” we’re drilling down to the true function of our business by looking at a toaster. What is the function of a toaster? Sure, it’s to toast bread. But why? Because toasted bread is tasty. But why? Because the … Your Purpose is NOT Your Product
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