You’ll notice that around Christmastime the chain store TV ads are both emotional and price-point driven.  They’re extremely effective because they tug at heartstrings but also promote the price friendliness of the jeweler.  Watch this ad. Fun Bridal Ad from Creative Edge Productions on Vimeo. Here is what goes through the viewer’s mind: “Hhhmmm, that’s … The power of EMOTION and PRICE POINTS in your ads